CLIENT PROJECT / PERSONAL BRAND
LAILA
An artist’s presence, translated into a digital experience.
My role
Brand direction · Website · Artist materials · Marketing strategy
Status
Website delivered · Marketing plan prepared
Focus
Product · People · Experience
Brand & digital experience
LAILA
LAILAThe challenge
Give a Dubai violinist a clear, distinctive home online: somewhere an organiser can see her perform, understand the occasion she suits and begin a booking conversation.
The approach
- Put the artist and her music at the centre of the visual identity.
- Lead with performances, with private lessons as a separate offering.
- Connect real video and artist materials to a structured enquiry.
The work
- A personal website with performance formats, YouTube and a separate lessons page.
- An artist press kit and a WhatsApp enquiry flow.
- A 90-day marketing plan covering search, content and professional partnerships.
The site and artist materials are delivered. The marketing plan is a proposed roadmap; no booking or revenue results are claimed.